My career has been built around creating products that connect brand vision, consumer needs, and commercial opportunity. Over more than 20 years, I have worked across footwear, sporting goods, soft goods, outdoor equipment, and packaging—developing both branded and private-label products with teams and manufacturing partners around the world.

My experience spans the complete product journey, from creative direction, research, and concept development through design, prototyping, sourcing, manufacturing, and commercialization. I have led creative teams and product initiatives while remaining closely involved in the design and development process, giving me a practical understanding of how strong ideas become successful products.

That combination of creative leadership and hands-on product development has resulted in 7 design patents and multiple industry and product awards.